Saturday, January 14, 2012

Stories About Trader Joe's

An interesting article tells the story about the mysterious Trader Joe's, my favorite grocery store chain.  During our recent trip to the US, we decided to stay in a motel in CA just because it was next door to a Trader Joe's!  

Here are the interesting bits from the article: 

"Square foot for square foot, that Trader Joe’s outperforms an average Walmart, which would have to do $30 million in business to match it during the same period."


"We don’t know who or what owns Trader Joe’s."

"Albrecht (who owned Trader Joe's and also co-founded Aldi)  was held captive for 17 days, during which time he reportedly negotiated down his own ransom of 7 million deutsche marks. Later he wrote off the sum as a business expense on his taxes."

This sentence made me finally realize where my love towards Trader Joe's comes from,

"Stepping into a Trader Joe’s after visiting a supermarket is akin to crossing the state line from New York into Vermont."

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